Match the channel to the task
A channel is useful when it reaches the intended audience at a moment when they can act. A community notice, email, social post, and search result each behave differently. Choose one main channel that fits the audience and the effort your team can maintain.
Make the message concrete
State the audience need, the benefit, and the next action in plain language. Keep one main action in the message. Make sure the destination page repeats the promise and tells people what happens after they respond.
Try it
Draft a short message for the audience from the previous lesson. Ask a colleague to identify the intended person, the benefit, and the action. If they cannot find all three quickly, revise it.
Key takeaways
- Choose channels based on audience behavior and team capacity.
- Keep each campaign message focused on one action.
- Make the destination fulfil the message promise.