Describe a real audience
Avoid describing an audience as everyone. Start with the people who have the problem your offer solves. Note their situation, what they are trying to do, what gets in their way, and where they already look for help. Use customer conversations and service questions as evidence.
Separate facts from guesses
A team may assume that a certain age group prefers one channel or message. Treat that as a hypothesis, not a fact. Write what you know, how you know it, and what you still need to check. Small interviews can reveal needs that broad demographic labels miss.
Try it
Write a short audience profile based on a real customer or learner. Include the task they need to complete, one barrier, and one source where they seek advice. Do not include private personal details.
Key takeaways
- Define an audience by its needs and situation.
- Use observed evidence and label assumptions.
- Keep profiles respectful and free of sensitive details.